Monday, July 22, 2013

Dawn Of The Planet Of The Apes' (literally) viral marketing

Over the weekend, Fox showed off 3D footage for X-Men: Days Of Futures Past, The Wolverine and Dawn Of The Planet Of The Apes. Most of that footage has so far remained in the San Diego Comic Con halls, but Fox did release this sneaky piece of - literally - viral marketing. It's a cute play on the recent Designed By Apple ad, with similarly noodling piano and swooshy animations:

I was a big fan of Rise Of The Planet Of The Apes, and are hoping the team involved knock its sequel (which is technically also a prequel) out of the park. What do you think, are you ready for some damned dirty 3D apes?

No comments:

Post a Comment